The corporate Bitcoin adoption wave keeps speeding up in 2025. This week, three public companies—ANAP, Remixpoint, and DDC Enterprise Limited—cut loose and added significantly to their crypto treasuries.

These moves are underscoring a rising trend among more traditional firms and public companies to hold Bitcoin as a reserve treasury asset. And with today’s macroeconomic uncertainties, it sure seems like there are a growing number of firms choosing to hold that reserve in Bitcoin.

ANAP Fast-Tracks Toward 1,000 BTC Target

Once more, the fashion and e-commerce business ANAP Inc. has stretched the limits of corporate responsibility to grab headlines. The Tokyo-listed company (TSE: 3189.T) added a whopping 50.56 Bitcoin to corporate coffers over just two days.

The latest buy boosted the company’s total Bitcoin reserves to a not-too-shabby 153.46 BTC. ANAP’s stated goal, by the way, is to hit 1,000 BTC by August 2025.

Traditionally recognized for its fashionable lines and for appealing to the youth market, the company surprised everyone when, earlier this year, it declared a pivot toward digital assets, specifically Bitcoin. What began as a slow accumulation of the popular cryptocurrency has morphed into an all-out rush to stock up on the altcoin. Indeed, the construction of the company’s Bitcoin treasury appears to be moving at breakneck speed and, maybe even, at price points that suggest relative stability.

“Clearly signaling to the market that it sees Bitcoin not just as an alternative store of value but as a core part of its long-term financial strategy is ANAP, a mid-cap fashion brand. Said financial analyst Hiroshi Matsuda of Nomura Securities: ‘It’s a bold move.’”

Remixpoint Crosses 900 BTC Threshold

At the same time, another firm from Japan is making even more ambitious moves in the world of cryptocurrencies. Remixpoint, a publicly traded energy and technology firm, said this week that it has acquired an additional 50.06 BTC. The average purchase price for the coins: 15.8575 million yen (about $107,000) apiece. The total for the transaction: 793.9 million yen (about $5.3 million). Remixpoint’s Bitcoin haul now stands at an impressive 925.71 BTC.

Remixpoint’s Bitcoin treasury is currently worth around 14.572 billion yen, based on present market rates. The firm now ranks among the top Bitcoin-holding corporations in Asia. This step, Remixpoint, underscores how serious it is about becoming a player in “blockchain 2.0″—”digital finance” powered by Bitcoin, and more. For Remixpoint, this is a pivot.

“Remixpoint is not merely placing its toes into the world of crypto; it is plunging into the sphere of crypto with complete abandon,” commented industry observer Miki Tanaka. “Their purchases happen at a scale and speed that suggest they harbor a strong belief in Bitcoin’s potential to serve as a long-term treasury asset.”

The company pursues a series of financial reforms and digital transformation initiatives that are part of its modern business model. Aggressive acquisition activity has laded the company with a sea of unappealing assets that can’t be divested. Despite its Friends and Anime acquisitions, the company’s appeal to younger, tech-savvy investors remains anemic.

DDC Enterprise Buys 38 BTC Amid Yield Surge

In the U.S., DDC Enterprise Limited (NYSE: DDC) is busy adding to its own Bitcoin stash. The company behind Bitcoin Cash announced it had acquired 38 BTC in recent weeks, bringing its total to 138 BTC. DDC said in a release that it has seen a 22% uptick in yield on its Bitcoin hoard—suggesting that the price of Bitcoin is continuing to rise.

The BTC average cost per DDC holding is now approx. USD 78,582. While the accumulation has been quiet compared to other players in the Bitcoin space, DDC’s yield focus and accumulation show a long-term, calculated, and almost conservatively ‘in the shadows’ approach.

Elena Park, a crypto strategist at Argo Advisory, commented on the matter. “DDC seems to be taking a more measured route, very carefully balancing exposure with risk, and the quite substantial size of its holdings now shows an increasing confidence in Bitcoin’s role in near-future corporate finance.”

Corporate Bitcoin Adoption Hits New Momentum

The trend of corporate adoption of Bitcoin appears to be gaining momentum in both Japan and the United States. This can be seen in the following ways:

1. ANAP is buying Bitcoin on a near-daily basis.

2. Remixpoint has amassed a kind of treasury that might make a central banker envious.

3. DDC is making strategic acquisitions meant to bump up its treasury yield and, presumably, its Bitcoin holdings.

While the price of Bitcoin recovers from its 2022-2023 lows and the institutional infrastructure around it continues to mature, it looks likely that more publicly listed companies will start following the lead of MicroStrategy and Tesla. Bitcoin is a treasury reserve asset. Companies are starting to realize that holding a percentage of their corporate treasury in Bitcoin might not be such a bad idea after all. These moves, on the whole, don’t yet amount to a tsunami, but they are reshaping the financial landscape.

Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.

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