There’s a new TikTok trend, and it’s dangerous, manipulative, and feeds off the dehumanization of people facing housing insecurity.

People are using AI to generate false images of “homeless” men entering their houses to trick their parents, roommates, or partners. In one viral video, creator Joe Mele used AI to create an image of someone who looks unhoused standing on the other side of his screened front door. He sent the picture to his dad with the text: “Hey dad there’s this guy at the front door, he says he knows you?”

“No I don’t know him,” his dad seemingly said. “What does he want?”

“He said you guys went to school together, I invited him in,” Mele responded along with another AI-generated photo of the man sitting on his couch.

“JOE PICK UP THE PHONE,” his dad responds. “I DON’T KNOW HIM!!!!!!!!” Followed by, “Hello???” along with three missed calls.

“He said he’s hungry, grabbing a quick snack,” Mele sent again with another AI-generated photo of the same AI-generated man taking food out of an open refrigerator.

“PICK UP THE PHONE,” his dad said. “Are you getting my calls?” along with a screenshot of seven missed calls.

This goes on for some time, as Mele tells it. Mele sends an AI-generated photo of the man using his dad’s toothbrush and sleeping in his dad’s bed. The video has wracked up over 10.4 million views, and it’s not the only one. There are dozens of videos with thousands of of views all following the same trend, many of which use Google Gemini AI, according to one user. Google recently added its new Nano Banana Ai image tool to Gemini, which makes it easy to edit photos.

Of course, Mele’s entire video could be some kind of scripted skit, but Mele’s hardly the only one making videos like this.

Not all parents, roommates, and partners respond with panicked texts and phone calls, as intended. Some respond with an immediate call to the police. The BBC reported that Dorset Police have received calls based on the prank, and asked people to “please attempt to check it isn’t a prank before [dialing] 999” if they “receive a message and pictures similar to the above antics from friends or family.”

The Salem Police Department in Massachusetts also posted a news release about the trend, calling the prank “stupid and potentially dangerous.”

Not only does the prank involve manipulating loved ones, but it’s also a pretty blatant dehumanization of people facing housing insecurity, depicting them as scary, dirty, or invasive — all harmful stereotypes — and using them as a prop for a joke.

“This prank dehumanizes the homeless, causes the distressed recipient to panic and wastes police resources,” the City of Salem Police Department wrote. “Police officers who are called upon to respond do not know this is a prank and treat the call as an actual burglary in progress thus creating a potentially dangerous situation.”