Meta is experimenting with long-form text on Threads


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Meta seems to be working on ways for Threads users to share long-form writing within a single post. Several users have reported seeing a new “attach text” feature on the service, which allows them to embed large chunks of text within a single post.

The feature, which hasn’t been formally announced by Meta, is similar to the “articles” feature that’s available to Premium+ subscribers. It enables Threads users to embed longer text excerpts within a single Threads post and offers some basic formatting options. “Attach longer text and get creative with styling tools to share deeper thoughts, news snippets, book excerpts and more,” Meta explains in a screenshot Threads user Justin Mixon.

Though the feature hasn’t been rolled out widely yet, it appears that anyone can view these longer text snippets that have already been shared. On mobile, these attachments open into a full-screen view that makes it easy to scroll through the text. On , text appears in a dedicated window. (Here are examples Threads user Roberto Nickson.)

The text attachment feature.

It’s not clear what Meta’s plans are for the feature. Engadget confirmed the company is currently testing the ability to share long-form text, but it’s not clear when it might be more widely available. The ability to embed long-form writing directly on Threads could open up new possibilities for creators, publishers and others who want to move beyond the service’s 500-character limit.

Engadget’s reporting has found that the vast majority of Threads users in posts, so giving users more flexibility within Threads itself could be helpful. At the same time, it risks making the user service even more insular. It’s also worth noting that screenshots currently indicate posts with text attachments aren’t able to be shared to services within the fediverse, which could potentially undermine Meta’s goal to be with other ActivityPub-enabled platforms like Mastodon.



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